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LANCEMENT DE NOEL YOLAINE 2023

Création des différents produits et direction artistique du shooting

(Réalisé au sein de l'entreprise BEAUTY STORY)

 

MON RÔLE :
Création du moodboard 
Création de 3 coffrets et du pattern pour le vanity    
Retouches et resizes des visuels et des vidéos 
Création des différents supports PRINT (dossier de presse, carte...etc) et supports digitaux 
Idées concepts, stratégie et montage des vidéos d'acquisition pour le lancement de Noel 2023 pour la France et l'étranger.

Scénographie et installation d'une table de Noël au Bon Marché à Paris.

Shooting et photographe : Valentine Martin Duchene

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Les coffrets de noel

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Pour la création des coffrets j'ai repris la trame que j'avais réalisé sur les crayons à lèvres de Yolaine Paris. 
Un graphisme faisait référence au livre vintage, de plus j'ai imaginé une tranche avec une frise florale.
Sur le recto, on y retrouve les teintes de chaque produits faisant référence aux gourmands coffrets de chocolats que l'on s'offre pour les fêtes....  

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LE VANITY ET SON CHOUCHOU

Cet un joli écrin pensé pour ranger ces bijoux, son miroir et ses mousses de rouge.
J'ai imaginé le pattern du vanity en repartant du pattern Daphné et en lui apportant une touche de fraicheur

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SHOOTING de noel

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diné d'influence CHEZ RACINE

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STAND AU BON MARCHÉ DE NOTRE GAMME DE NOEL

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lA STRATÉGIE ADS DE NOEL

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